As virtualization freaks on this planet we sell virtualiziation solutions to clients with the motivation that it will save on power, cooling, space, etc and therefore we reduce the CO2-emission (we should receive government funding ;-)) If you support this motivation you will also like ‘Earth hour‘.
In short, on March 31, 2007 people in Sydney decided to take a stand against climate change and 2.2 million people turned off their lights for 1 hour.
This caught the attention of the world and went global. In 2008 the world united and in 400 cities in 35 countries around the world, 50 million people turned off their lights for 1 hour.
On March 28, 2009 Earth hour will return.