As a reaction on the Citrix program to trade in your VMware View licenses for XenDesktop, VMware comes with a program to trade in your XenApp licenses for VMware View.

The trade in program is quite simple: For the price of 3 years XenApp SA (€ 182,-) you will get View Premier and 3 years SnS.

VMware’s offer differs from the one from Citrix in a few way’s.

Why is the View offer so interesting:

First off all View offers 1/3 the complexity compared to XenApp / XenDesktop. Lowest solution complexity with fewer installation steps and a simple, integrated management interface.

Second View requires half the number of servers for a 10K user deployment enabling savings for both CapEx and OpEx and it provides a concurrent licensing model which provides better customer value.

View offers better integration of all the components. View 4.5 integrates virtual desktops + application virtualization and persona management Integrated VDI + client virtualization solution with single management architecture.

This all based on the best hypervisor platform there is: vSphere.